About Us

CULLERFORNICATION

Born from a passion for sea swimming, a love of the North East coast and a desire to give back to our local community, CULLERFORNICATION is a lifestyle brand aimed at lovers of swimming, surfing, paddle-boarding and beach-life in general.

Cullercoats is a small village historically associated with fishing, bell mines and salt pans. It was also a famous artists colony in the late 1800s and early 1900s. Its main attraction is a beautiful little crescent shaped sandy bay with several caves worn into the cliffs. 

The days of fishing, mining and making salt are primarily long gone with only a few small boats still fishing out of the harbour. It has evolved into a popular spot for wild swimming, paddle-boarding, kayaking, beach saunas and generally enjoying the coast. You could say it has succumbed a little to gentrification albeit in a very down-to-earth Northern way. This could be called Cullerfornication. 

The brand has been developed by Fran and Andrew to proudly support the work of Cullercoats Mental Health Dips and to develop merchandise and products relevant to our swimming community.

Fran became a host for Mental Health Swims, a national organisation promoting wild swimming and mental health peer support, in 2022. The first Cullercoats Mental Health Swim meet took place in May 2022. Andrew completed his Mental Health Swims host training in 2023. Unfortunately Mental Health Swims was discontinued in late 2025. The duo now coordinate Cullercoats Mental Health Dips on the first Sunday of each month down at Cullercoats Bay. 

The Cullerfornication brand offers a range of quality apparel and accessories to fit in with the beach lifestyle. Our game-changing pride and joy is the development of our Cullerfornication beach trolley, being created to effortlessly transport all your gear to, from and on the beach.

One of the main benefits of cold-water swimming and taking in the sea air is the effect on our mental health and wellbeing. We find ourselves basking in the invigorating chill. Pressing a metaphorical reset button on our racing minds. Emerging from the waves calm and alive. 

The aim is to further develop and enhance the Cullercoats Mental Health Dips experience. Cullerfornication is a fun and exciting way of raising some funds to support the group.  

Open up outdoors with Cullercoats Mental Health Swims and Crocs - size? blog